One of the positive outgrowths of 2020 has been the rise in online educational events. I recently listened to a session on “Predicting Trends for an Unpredictable 2021” hosted by Comm(s) Fest. The panel featured marketing experts who had some interesting observations and insight into what’s ahead in 2021 and beyond. Here are 10 key […]
Author Archives: Karen Addis, APR, President & CEO
Latest Blog Posts
02
Nov
Nov
Budget planning for 2021 is in full swing. With all the uncertainties nowadays, one thing is certain: PR/communicators everywhere are overworked, especially this year. In an informal survey we took of communicators in our network, the vast majority are working longer hours than they were pre-pandemic and are stretched too thin. Making matters worse, some […]
12
Oct
Oct
Disinformation, or the intentional spread of false information, is not new. However, the use of social media platforms and big data have elevated the issue to much more concerning levels, as the Cambridge Analytica scandal brought to light following the 2016 election. As an active member of the National Press Club’s Communicators Committee, I recently […]
17
Aug
Aug
Annual conferences and meetings are the lifeblood of many organizations. For associations, they can determine whether an organization ends the year in the red or the black. Since the pandemic hit, the association community has been scrambling, trying to figure out the best approach to take to continue generating much-needed revenue while balancing the needs […]
09
Aug
Aug
We live in a global community and, as the world has witnessed, COVID-19 does not care about borders. To help stop the spread of this virus, the Pandemic Action Network launched World Mask Week Aug.7-14, a global movement designed to bring much-need attention to the need to wear face coverings. The science is clear: community […]
07
Aug
Aug
Addis Communications has joined forces with the Pandemic Action Network, CDC Foundation, and partners in support of World Mask Week, August 7-14, 2020.
Events, News
A Candid Conversation with Communicators about Race and Racism: How Should Companies Respond?
06
Aug
Aug
A candid conversation with communicators about race and racism.
04
Jun
Jun
President & CEO Karen Addis, APR, hosts a virtual fireside chat with GW’s Larry Parnell
11
May
May
by Karen Addis, APR, and Lisa Fels Davitt It’s only May, but fall conference season is in full swing….at least it usually is this time of year. The COVID-19 pandemic has created a conundrum for businesses that hold in-person events. While it was clear that spring conferences needed to be rescheduled, canceled or go virtual, […]
24
Apr
Apr
We wanted to take this opportunity to end the week on a positive note and share some stories about how a few of our clients have been demonstrating leadership during COVID-19.