Category Archives: News


Latest Blog Posts

Eye on the Future: Workplace 2021

One of the positive outgrowths of 2020 has been the rise in online educational events. I recently listened to a session on “Predicting Trends for an Unpredictable 2021” hosted by Comm(s) Fest. The panel featured marketing experts who had some interesting observations and insight into what’s ahead in 2021 and beyond. Here are 10 key […]

Dark PR: Disinformation for Hire

Disinformation, or the intentional spread of false information, is not new. However, the use of social media platforms and big data have elevated the issue to much more concerning levels, as the Cambridge Analytica scandal brought to light following the 2016 election. As an active member of the National Press Club’s Communicators Committee, I recently […]

The Future of Association Events

Chief Marketing and Communications Officer of ASAE Robb Lee

Annual conferences and meetings are the lifeblood of many organizations. For associations, they can determine whether an organization ends the year in the red or the black. Since the pandemic hit, the association community has been scrambling, trying to figure out the best approach to take to continue generating much-needed revenue while balancing the needs […]

The Science is Clear: Wear a Mask

We live in a global community and, as the world has witnessed, COVID-19 does not care about borders. To help stop the spread of this virus, the Pandemic Action Network launched World Mask Week Aug.7-14, a global movement designed to bring much-need attention to the need to wear face coverings. The science is clear: community […]

With Conference Season Looming, Prepare to Pivot

Virtual Meeting

by Karen Addis, APR, and Lisa Fels Davitt It’s only May, but fall conference season is in full swing….at least it usually is this time of year. The COVID-19 pandemic has created a conundrum for businesses that hold in-person events. While it was clear that spring conferences needed to be rescheduled, canceled or go virtual, […]

Hemp: The Regulatory Race to Keep Pace with the CBD Marketplace

USDA logo

The Agriculture Improvement Act of 2018 — commonly referred to as the Farm Bill — authorized the production of hemp, kicking off a hotly contested debate about the health and safety of hemp and marijuana. This blog is part of an ongoing series of blogs following the activities by federal organizations to address regulatory issues […]

CBD’s Tangled Web of Confusion: The Urgent Need for Regulations

Molecular structure of cannabidiol

The use of cannabis and cannabis-derived products, including hemp and hemp-derived products, has increased dramatically in recent years, and questions loom large about the health and safety of these products. In my May blog, I wrote about the quiet revolution occurring in the cannabis industry as agricultural opportunities intersect with the drug approval process. Recently, […]