Some might stereotype Gen Zers as lazy young adults who are addicted to their phones and have little motivation for jobs in the real world. However, growing up as a Gen Zer, I was surrounded by incredible emerging technology, scientific breakthroughs, and a passion for work. Generation Z is generally defined as those born between […]
I’m a reporter, and I have a definite opinion about Media Relations People (MRPs), a.k.a. PR types, Comms types, or if you are old school, publicists or flacks. But before you jump to the conclusion that it’s of the cats-vs.-dogs variety (see also: Ralph Wolf and Sam Sheepdog, courtesy Warner Bros.), let me tell you, […]
Drug safety has always been my passion. My career over the last three decades has been shaped by growing up in an environment governed by evolving drug safety regulations. Whether it has involved reviewing spontaneously reported adverse events for approved drugs or adverse event reports from a clinical trial under an Investigational New Drug application, […]
Whether you work for a corporation, association, nonprofit, or government agency, PR professionals are busy! Addis Communications recently interviewed senior-level health and science communications professionals and asked them about their favorite PR hack — an app, a resource, or something they do that makes their work life a bit easier. Here’s what they said. John […]
In today’s world, where people have many ways to get their news, the challenge is sorting through information to identify what’s important and what isn’t — and determining whether the information is trustworthy. “When we don’t manage trust, we fail to manage risk,” says Dr. Sweta Chakraborty, a risk and behavioral scientist. Chakraborty, who specializes […]
Mass layoffs in the news media continue. Buzzfeed, Gannett, HuffPost, and VICE are just a few of the latest outlets in 2019 to lay off reporters. Despite this, every day journalists around the world put their lives on the line doing their jobs — telling the stories that need to be told. One of those […]
While plenty of books tell people what to do and how to do it, not many tell you when to do it. Timing is more important than people think, says New York Times best-selling author Daniel H. Pink. Pink recently spoke about his newest book, When: The Scientific Secrets of Perfect Timing, as part of […]
Fresh off my second year of handling media relations for CES, one of the world’s largest trade shows, reinforced two things: 1) media relations is not dead and 2) you’ve got to have news if you want media coverage. Easier said than done. I’ve handled PR and media relations for dozens of trade shows, conferences, […]
Welcome to Addis Communications! I’m pleased to announce we have officially launched, and I could not be more excited! I first started thinking about starting my own agency several years ago and only recently decided to “go for it” after a great deal of deliberation and introspection. Believe me, it was not a decision I […]
